// Atlas vs Firefish
Firefish is a Glasgow-built recruitment CRM with sixteen years of UK agency workflow behind it, native temp scheduling and a published price from £80. Its model puts data at the heart of the agency — enriched, coded and engaged by recruiters — with AI matching and agents added for 2026. Atlas takes the coding job away: Total Memory captures every call, email and note automatically, and the AI is in the seat price.
// Choose Atlas if…
// Choose Firefish if…
| // Features | Atlas | Firefish |
|---|---|---|
| AI-native architecture | Available: AI-native, built on Total Memory | Partial or add-on: CRM-first platform since 2010; AI matching and agents added 2026 |
| Page-load speed under 1 second | Available: 0.1 seconds | Partial or add-on: Not independently measured |
| Unified memory across all interactions | Available: Total Memory across calls, emails, notes, CVs and documents | Unavailable: Coded database; email and SMS logged, no conversational memory |
| Native semantic search and matching | Available: Native semantic search across the full database | Partial or add-on: AI matching with contextual scoring, dependent on coding |
| Built-in AI note-taker | Available: Native, included, connected to Total Memory | Unavailable: No native call transcription |
| Instruction-driven candidate scoring | Available: Magic Columns scores profiles against written criteria | Partial or add-on: Matching against the role, not written criteria |
| Advanced reporting and analytics | Partial or add-on: Live dashboards with AI-supported reporting | Available: KPI dashboards and Power BI integration |
| All-in-one plan | Available: AI and core tools included in one price | Available: Published tiers, no metered layers |
| Pricing (per user/month) | From £105 | Basic £80, Professional £90, Enterprise £105; 12-month contract |
Last reviewed 10 October 2026 by the Atlas product team.
// Magic Search
Search your entire database using natural language and see exactly why every recommended candidate matches your criteria.
// AI Notetaker + Tasks
Capture calls automatically and turn every commitment into a clear, timely follow-up task for your team.
// Applicants
Automatically grade incoming applicants with clear reasoning while keeping unapproved profiles outside your main database.
// Magic Columns
Evaluate every candidate against your own competencies, instructions and scoring system using flexible AI-powered columns.
// Candidate Reports
Turn complete profiles, meeting notes and conversations into polished, client-ready documents.
// Opportunities
Track every interaction, assess urgency and prioritise opportunities using an automatically updated likelihood of winning.
// Dashboards
Track performance, fees, placements and conversion ratios through live dashboards with custom views and filters.
// Open API + Integrations
Connect external tools and custom workflows through Atlas’s public API and growing library of native integrations.
// Contract Management
Handle permanent and contract placements with flexible rates, approvals, expenses and automatic status updates.
// Claude Connector
Get answers across candidates, projects, companies, meetings and transcripts without manually searching through records.
Four stages, run by the Atlas team, with a parallel-run week before Firefish is switched off. You get the dated implementation plan before any data moves.
Every Firefish field, custom field, pipeline stage, saved search and report requirement is mapped to its Atlas equivalent. Nothing moves until you sign off the map.
You validate the staging workspace first. After sign-off, records are moved to production, indexed for search and reconnected to their files.
You validate a full copy in a sandbox against agreed record counts and spot checks. Corrections are made and re-run before production.
Both systems run side by side while your team gets comfortable with Atlas. Firefish is switched off only when everything is validated and you’re ready.
// Garfield Stephers
less time spent on CV formatting
// Pace Global
more candidates and roles handled
// Aym Recruitment
revenue growth after adopting Atlas
// Ethiq
of annual billing target achieved
// Tech Valley Recruitment
saved per candidate report
// Globus Search
faster candidate sourcing and updates
Atlas is an AI-native ATS and CRM built on Total Memory, capturing conversations automatically and including the AI in every seat. Firefish is a dependable CRM-first system with strong temp tooling and a lower price, built around recruiters keeping the data at the heart.
