How Ethiq Billed 200% of Their Annual Target With Atlas

About Ethiq

Ethiq is a modern recruitment agency focused on AI talent, operating across London, New York, and San Francisco. The firm partners with early-stage startups and high-growth companies in the artificial intelligence space.

Founded by Fraser Tait, Ethiq was built with a clear goal: to create a next-generation recruitment business without the inefficiencies of traditional systems.

Rather than scaling through headcount, Ethiq focuses on enabling a small number of highly skilled recruiters to perform at a higher level using technology.

Listen to our full interview below and keep reading for a deeper dive!

Choosing Atlas Early Made All the Difference

Atlas was not the first platform Fraser explored. He initially discovered it while researching a competitor through a comparison blog post. At the time, Atlas was still in its early stages, but its vision stood out immediately.

“There wasn’t much of a product yet, but the vision was very clear. What really stood out was how quickly things were being built and shipped.”

This combination of clarity and execution led Ethiq to become one of Atlas’s early adopters. The results have been significant. 

Last year, Ethiq billed 200% of its annual target. Consultants now spend around 50% more time on calls with candidates and clients than they did on previous systems. Fill rates are approximately 50% higher than on other platforms. And the team never misses anything on their to-do lists anymore. 

From Data Entry to Zero-Input Workflows

Before Atlas, a big part of the job was things like writing notes, updating systems, preparing reports, and piecing together information from different tools. With Atlas, that’s largely automated or happens in the background. 

As he put it, there’s effectively “zero admin,” and he no longer needs to spend time on data entry or maintaining records. One of the most impactful changes for Ethiq was eliminating manual data entry. In traditional systems, recruiters must choose between logging information and saving time by skipping it.

Atlas removes this trade-off by automatically capturing and structuring communications in the background. Emails, WhatsApp messages, and other interactions are synced continuously, creating a complete and searchable history.

There are days I barely even open Atlas. It’s just doing the work for me in the background.

A System That Actually Prepares You

Preparing for calls traditionally required gathering context from multiple sources under time pressure. Atlas simplifies this process significantly.

Before each call, Fraser can simply ask Atlas for an update. The system provides a clear overview of relationships, recent activity, and next steps based on all historical interactions.

Before any call, I just ask Atlas where things stand.

This allows recruiters to enter conversations fully prepared without manual review. 

Atlas also automates task management. Instead of manually creating to-do lists, recruiters receive dynamically generated tasks based on their workflow.

My day starts with the to-do list, and I don’t have to build it or maintain it.

This ensures follow-ups are never missed and removes the overhead of managing separate task systems.

From Fragmented Tools to a Unified Platform

Previously, Fraser relied on multiple disconnected tools to stay competitive. While each tool provided value, the lack of integration created inefficiencies.

Atlas replaces this fragmented stack with a single platform that combines communication tracking, candidate management, workflows, and data insights.

This centralization significantly simplifies daily operations and reduces complexity.

Ethiq uses Atlas as a central data layer across its broader technology stack. All recruitment data lives in one place and can be accessed from other internal tools.

All of our data lives in Atlas, and now we can access it from anywhere.

This enables advanced use cases such as validating operational data and building internal tools powered by real recruitment context.

To make AI truly useful, you need strong context. That’s what Atlas gives us.

How New Features Are Changing How Ethiq Works 

Fraser highlighted that his favorite features revolve around how much they reduce manual work and unlock better use of data. In particular, he was very bullish on Magic Search, seeing it as a potentially transformative way to query data more intelligently, while the “Ask Atlas” functionality stood out as something that fundamentally changes how he prepares for conversations by instantly surfacing full context on candidates and clients. 

He also emphasized the WhatsApp integration as one of the most practically valuable features, since it captures informal, real-world conversations that would otherwise be lost. 

Taken together with features like automated to-do lists, campaign tools, and auto-generated write-ups, Fraser’s overall impression is that Atlas – the Recruitment Platform, meaningfully reduces administrative burden. It allows recruiters to spend far less time managing systems and far more time building relationships and closing roles. 

I can write up a candidate really accurately to a high quality in less than a minute.

Rethinking Scale in Recruitment

Ethiq is intentionally building a different kind of agency. Instead of growing through headcount, the focus is on maximizing the effectiveness of individual recruiters. The goal is to combine deep expertise with technology that amplifies performance rather than simply adding more people.

The goal is to make great recruiters significantly more effective, not just add more people.

For Fraser, Atlas represents more than just a tool. It reflects a broader shift in how recruitment businesses can operate. The platform removes administrative burden and replaces it with intelligent automation that supports real work.

The biggest win is that I don’t have to live inside the system anymore.

When the system operates in the background, recruiters can focus fully on conversations, relationships, and outcomes.