// Choose Atlas if…
You want the AI priced on the page
- The tier with the AI should have a published price
- Conversations should be captured and searchable, not typed into configured fields
- You want admin to disappear rather than be configured
// Atlas vs Crelate
Atlas vs Crelate
A CRM architect’s platform, or an AI-native one
Crelate was co-founded by the lead architect of Microsoft Dynamics CRM, and it shows: deep configuration, a plan grid that steps up with sophistication, and US onboarding compliance built in. Its AI assistant, sequences, automation and BD workflows live on Business Plus — the tier Crelate labels “most popular” and does not price. Atlas includes the AI in the seat price and captures what your team says rather than what it configured.
- GDPR compliant
- In-house Crelate migration
- AI-native ATS
Is Atlas the right move for your agency?
// Choose Crelate if…
You want deep configuration and US compliance
- You have a systems owner and a process you want reproduced exactly
- You run US temp or contract volume needing tax forms, WOTC and onboarding inside the platform
- A long US track record and a large review base are procurement requirements
Atlas vs Crelate feature comparison
| // Features | Atlas | Crelate |
|---|---|---|
| AI-native architecture | Available: AI-native, built on Total Memory | Partial or add-on: CRM-first platform since 2012; AI assistant on upper tiers |
| Page-load speed under 1 second | Available: 0.1 seconds | Partial or add-on: Not independently measured |
| Unified memory across all interactions | Available: Total Memory across calls, emails, notes, CVs and documents | Unavailable: Configured records, no conversational memory layer |
| Native semantic search and matching | Available: Native semantic search across the full database | Partial or add-on: Keyword and field search; Discover Agent on upper tiers |
| Built-in AI note-taker | Available: Native, included, connected to Total Memory | Partial or add-on: Upper-tier AI; calling via partner subscription |
| Instruction-driven candidate scoring | Available: Magic Columns scores profiles against written criteria | Partial or add-on: Assistant and agents on Business Plus; no written-criteria scoring |
| Advanced reporting and analytics | Partial or add-on: Live dashboards with AI-supported reporting | Partial or add-on: Insights Agent à la carte on the Platform tier |
| All-in-one plan | Available: AI and core tools included in one price | Partial or add-on: AI, sequences and automation on quote-only Business Plus |
| Pricing (per user/month) | From £105 | Essentials $85 (two-user cap), Business $119 billed annually; Business Plus and Platform quoted; reported five-seat minimum and ~7% annual escalator |
- Available
- Partial / Add-on
- Unavailable
Last reviewed 10 October 2026 by the Atlas product team.
Learn why recruiters choose Atlas over Crelate
-
// Magic Search
Find the right people in plain English
Search your entire database using natural language and see exactly why every recommended candidate matches your criteria.
-
// AI Notetaker + Tasks
Turn conversations into next actions
Capture calls automatically and turn every commitment into a clear, timely follow-up task for your team.
-
// Applicants
Triage applicants without database clutter
Automatically grade incoming applicants with clear reasoning while keeping unapproved profiles outside your main database.
-
// Magic Columns
Score candidates against your criteria
Evaluate every candidate against your own competencies, instructions and scoring system using flexible AI-powered columns.
-
// Candidate Reports
Create polished candidate reports
Turn complete profiles, meeting notes and conversations into polished, client-ready documents.
-
// Opportunities
Focus on opportunities most likely to convert
Track every interaction, assess urgency and prioritise opportunities using an automatically updated likelihood of winning.
-
// Dashboards
See performance and pipeline in real time
Track performance, fees, placements and conversion ratios through live dashboards with custom views and filters.
-
// Open API + Integrations
Connect Atlas to the tools you use
Connect external tools and custom workflows through Atlas’s public API and growing library of native integrations.
-
// Contract Management
Manage every placement in one platform
Handle permanent and contract placements with flexible rates, approvals, expenses and automatic status updates.
-
// Claude Connector
Ask Claude anything about your Atlas data
Get answers across candidates, projects, companies, meetings and transcripts without manually searching through records.
How a Crelate migration actually runs
Four stages, run by the Atlas team, with a parallel-run week before Crelate is switched off. You get the dated implementation plan before any data moves.
-
Map your existing setup
Every Crelate field, custom field, pipeline stage, saved search and report requirement is mapped to its Atlas equivalent. Nothing moves until you sign off the map.
-
Move all your data
You validate the staging workspace first. After sign-off, records are moved to production, indexed for search and reconnected to their files.
-
Validate before going live
You validate a full copy in a sandbox against agreed record counts and spot checks. Corrections are made and re-run before production.
-
Go live on your terms
Both systems run side by side while your team gets comfortable with Atlas. Crelate is switched off only when everything is validated and you’re ready.
The numbers behind the switch
-
// Garfield Stephers
80%less time spent on CV formatting
-
// Pace Global
30% +more candidates and roles handled
-
// Aym Recruitment
150%revenue growth after adopting Atlas
-
// Ethiq
200%of annual billing target achieved
-
// Tech Valley Recruitment
30 minsaved per candidate report
-
// Globus Search
4×faster candidate sourcing and updates
Questions to answer before you switch
-
Atlas is an AI-native ATS and CRM built on Total Memory with the AI included in the seat price. Crelate is deeper on configuration and US onboarding compliance, but its AI assistant, sequencing and automation sit on an unpriced tier.
- GDPR compliant, DPA included
- In-house Crelate migration
- AI-native ATS, built in-house
