// Recruitment Influencers

Introducing the Atlas20: Top Recruitment Influencers for February 2024

With a huge number of influencers in agency recruitment, it’s difficult to track who you should follow. We’ve crunched the numbers to deliver the ATLAS20, the top 20 agency recruitment influencers backed by data. 

The Atlas top 20 celebrates the most influential agency influencers and the ranking is based on scientific methods which include the reach of various social channels, as well as the level/quality of engagement and a few other things!

This is the definitive, data-backed list of who you should be following:

Top 20 Recruitment Influencers

The Most Influential Recruitment Agency Podcasters

Podcasts are rapidly becoming one of the most popular mediums to consume content. The agency recruitment podcast landscape is extremely varied where you can hear from recruitment leaders from Hishem Azzouz’ The Recruitment Mentors podcast or learn how to market your agency better on Sean Anderson’s RAG podcast.

We’ve analysed all the podcasts available from ranking, rating and regularity to provide you with the list of the podcasts you should be paying attention to:

Top 5 Recruitment Podcasters

1. Hishem Azzouz – The Recruitment Mentors
2. Sean Anderson – The RAG Podcast
3. Joel Cheesman – The Chad & Cheese Podcast
4. Chad Sowash – The Chad & Cheese Podcast
5. Matt Alder – The Recruiting Future Podcast

Other Podcasts Worth a Listen

• Gary Goldmith – Pints of View
• Mark Whitby – The Resilient Recruiter
• Dualtra Doherty – Recruiter Startup
• Meghan Biro – TalentCulture
• Hung Lee – The Recruiting Brainfood
• Ben Browning – Recruiting Better
• Brianna Rooney – Talent Takeover Unfiltered
• James Whitelock – The Marketing Rules

• Learn from the best in the industry with Hishem Azzouz’s The Recruitment Mentors Podcast. Join him as he engages in insightful conversations with top-performing billers and recruitment entrepreneurs, who reveal their tried-and-true strategies for achieving success. Get valuable tips on generating revenue, modern business development techniques, and market mapping from experts like Joe Jani and Oliver Legg.
• Sean Anderson, founder of Hoxo, hosts The RAG Podcast and shares valuable insights from industry experts on recruitment trends. His focus on marketing strategies sets him apart, offering a fresh perspective on the industry. Recent episodes highlight the importance of building a strong brand to attract top talent. The episode featuring two entrepreneurs who increased their revenues by 40% in 2023 is quite interesting.
• Chad Sowash and Joel Cheesman, industry veterans, come together in The Chad & Cheese Podcast to share a light-hearted look into the world of recruiting, the latest news and some great (+ hilarious) interviews from big names all over the recruitment landscape. (Big plus if you enjoy a sound effect or two!)
• Explore thought-provoking discussions on Matt Alder’s The Recruiting Future Podcast as he delves into the dynamic realm of recruitment. Through engaging conversations with recruitment professionals, he sheds light on strategies for navigating the rapidly transforming world of talent acquisition.

👉 Interested in more podcasts? Keep reading to find a few must-listen Recruitment Podcasts and gain valuable insights, inspiration, and industry knowledge.

Influence in Numbers: Deep Dive into the Metrics

The Power of Engagement: Where Engagement Trumps Reach 

You can shout as loud as you want but if no one’s listening, does it matter how powerful your insight nuggets are? Engagement is a key metric when deciding on which influencers are most important.

While a substantial network is undoubtedly beneficial, it is the depth and quality of interactions that truly define influence. Having a strong level of engagement on LinkedIn shows that your content is striking a chord with your audience, leading to valuable discussions and connections.

Likes, comments, and shares become the metrics of impact, signifying that your ideas are not just reaching but resonating with professionals in your industry. 

Thought leaders like Joel Lalgee, Hishem Azzouz, Johnny Campbell, and Mark Whitby underscore the paramount importance of engagement over reach. They are champions of the concept that genuine engagement holds superior significance to reach metrics.

Top 5 Recruitment Influencers: Engagement Over Reach

• Joel Lalgee
• Hishem Azzouz
• Mark Whitby
• Meghan Biro
• Dualtra Doherty

The Power of Connection: Response Rates Over Reach

While expanding one’s network is valuable, the true measure of impact lies in the response rates garnered through genuine engagement. 

Influencers that connect with their audience build communities which become virtuous circles. Give back to your community and the community grows.

Our score takes into account the response rate that our agency influencers have on LinkedIn

By focusing on fostering relationships and encouraging interactive conversations, the emphasis moves beyond mere reach metrics to the dynamic and influential realm of response rates, where the real power of connection unfolds.

Influential figures like Andrew MacAskill, Hishem Azzouz, Hung Lee, Katrina Collier, and Mark Whitby, are advocates for prioritizing response rates over reach on LinkedIn. They emphasize the potency of fostering authentic connections and two-way communication in building a meaningful and influential online presence.

Top 5 Recruitment Influencers: Response Rates Over Reach

• Andrew MacAskill
• Hishem Azzouz
• Hung Lee
• Katrina Collier
• Mark Whitby

The Science of Influence: Our Influencer Ranking Methodology

The Atlas 20 isn’t an arbitrary ranking of the influencers that we like best. It’s a data-driven ranking based upon the important KPIs that determine a person’s influence.

Each influencer is assessed using a data-centric method that is measured and rated on various levels of reach, interaction and engagement. This data is refreshed every month.

We considered everything from reach and recent activity to posting frequency and audience engagement – think likes and comments – across platforms like LinkedIn. Plus, we also considered those insightful reviews and ratings on Spotify and Apple podcasts. 

Not on the list?

We recognize that there are many inspirational influencers out there and this list is dynamic and not exhaustive. 

That said, we’re all ears! If you have a favourite recruitment influencer who’s lighting up the scene, share their name with us and they’ll be included in subsequent rankings