
// Recruitment Leaders
Atlas – Hoxo Elite 100 Recruiters Fueling Engagement for Spring 2025
05/06/2025
9 MIN
Creating standout LinkedIn content takes experience, proper timing, and a spark of creativity. Repeat it over three whole months, and you might just find your name on the Atlas – Hoxo Elite 100 top recruitment leaders list.
This is our way of celebrating the influential leaders who shape the recruitment landscape. No matter where you’re based or what type of recruitment you specialise in, Atlas’ team has one ear to the ground and knows you’re out there.
And by partnering with Hoxo, we’re here to share the second-ever top 100 agency recruiters list with the world. These individuals have gone above and beyond on their social media profiles, sharing insights and using their platforms for great ideas and even greater engagement. Check out Hoxo to learn how they can one-up your recruitment game!
Let’s look at the top 100 recruiters rocking the world of social media right now:
How does the Atlas – Hoxo Elite 100 ranking work?
We meticulously track recruiters’ LinkedIn engagement across multiple reference points, including likes and comments. LinkedIn follower numbers also play a key role as they allow us to measure the ratio between their engagement and audience size.
The Atlas – Hoxo Elite 100 list takes these elements into account and weighs them against one another, comparing them among the total list of recruitment influencers we analysed.
This approach gives a holistic overview of all the recruitment leaders on our list. It ensures we can rank everyone fairly and provide you with the most actionable insights into their activity over the past three months.
Looking for an ATS that does the heavy lifting for you? Look no further. Start with Atlas >>
Trending topics and insights from top-ranking recruitment leaders
Being upfront makes a world of difference
Discussing salary isn’t the first thing that comes to mind for the candidate or the recruiter. However, it’s often the point where the talks go one way or another. And in case of Julia’s trending LinkedIn post, she highlights the value of simply being upfront about it.
Your candidate won’t be persuaded by a great working environment or promise of career prospects if the salary you’re pitching is below their expectations. At best, you’ve wasted a few hours of your mutual time. At worst, you’ve burnt a bridge with a potential candidate because they’ll be less likely to get hyped by an offer down the line.

Why Julia’s post works
It’s short, on point, and drives an important message forward. It resonates for both candidates and recruiters because salary discussion is something that’s inevitably on everyone’s mind. And in case of job negotiation, it’s best to follow the advice of the top recruitment leader on our list.
Switching jobs is all about the pros outweighing the cons

Is it worth switching jobs for a better salary, but with the expectation of worse working conditions? How about vice versa? In Mike’s words, neither is a smart choice. Instead, a new job has to be a sum total of 30% better than where you are today.
It’s about incremental improvements and gradual growth because it takes you a step closer to the ultimate job you always dreamed of. When looked at from the recruiter’s perspective, this means convincing the candidate that the job you’re pitching is objectively better than their current one.
Figuring out what drives your candidate will get you closer to selling them on that fact. So, listen to your candidates and make sure you’re ready with great arguments that’ll help you find solutions that work for everyone.
Why Mike’s post works
Using numbers and percentages is a great way to attract people’s attention with your post. This goes double if you also link to the source of your numbers. In Mike’s case, they help illustrate a point he’s making. Recruitment leaders like Mike make smart use of hooks like these to ensure their posts are engaging to anyone who comes across them.
The question capping off his post is icing on the cake as it invites healthy discussion. It’s what made Mike such a standout recruitment influencer in the past three months!
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Treating your recruitment career as just ‘work’? Think again

What does it take to go from good to great? Martyna breaks it down in one of her latest posts, explaining how recruiters can and should approach running their desks. Not as a day job, but as a business in its own right.
For better or worse, recruitment is a self-propelled calling. You either put in the effort to chase the candidates and keep clients updated, or you don’t. It doesn’t matter whether you’re a solopreneur or employed in a staffing agency on paper. In reality, you’re your own best friend and worst enemy when it comes to getting things done.
The road from good to great is paved with discipline, persistence, and stubbornness. Working harder (and smarter) than your peers will make you stand out and be remembered by your stakeholders, no matter the niche you’re chasing. Keep Martyna’s post at the back of your mind the next time you start up your ATS in the morning.
Why Martyna’s post works
This post knows its audience, and Martyna’s expertise shines through wonderfully. Thanks to a clear, bulleted structure, she communicates her thoughts and actionable takeaways in a very engaging way.
The colours also help, as we’re programmed to ‘stop’ when seeing red and ‘go’ when we see green. It’s an inspiring post founded in real-world experience, and it’s one of the reasons why Martyna’s content placed her so highly on our recruitment leaders’ top 100 list.
Recruitment is a two-way street, and branding really matters
What makes or breaks your placement? At the end of the day, the answer might be simpler than you’d expect. Brent outlines his point of view in a recent social media post, pointing out that brand credibility plays a vital role in your candidates’ experience.
Whether or not a candidate is impressed enough by a brand to pursue the process comes down to how well-established your client is. Whether you’re hiring rec2rec or focus on executive search, candidates will always do their research once you reach out to them.
And depending on what they find, they might be intrigued or go cold right then and there. Brent strikes at the heart of the issue in his video post and provides very tangible and actionable advice that any recruiter would benefit from

Why Brent’s post works
Multimedia is the name of the social media game, and Brent has cracked the code. His short, actionable videos complement his text posts wonderfully as they add context and are easy to digest even on the go.
And because he puts so much effort into creating multimedia on his LinkedIn profile, he’s one of the top recruitment leaders to keep an eye out for whenever you need practical, down-to-earth, and trending recruitment tips and tricks.
Key takeaways from Spring 2025’s top recruitment influencers
Let’s take a quick look at some commonalities. What made these recruiters the top-ranking influencers on our list? The answers are simpler than they first appear, so check them out:
- Slow and steady wins the race – Spamming your social media with endless ad hoc posts won’t get you anywhere fast. Worse yet, it can hurt not only your placement in the LinkedIn algorithm but also in your followers’ feeds. Plan your posts, space them out, and make sure to engage the people who like and comment.
- Speak to your audience – Sharing your thoughts with your followers is great. What’s even better is when you know exactly ‘who’ you’re talking to. Whether you want to focus on establishing relationships with clients or becoming a recruitment influencer, focusing on a specific niche will go a long way in bringing the right followers to your LinkedIn profile.
- Mix up your formats – Text posts are cool. But multimedia posts are where social media truly lets you stand out from the crowd. If you’re too camera-shy for videos, that’s okay. You can post pictures of your pets, your daily chores, or the view from your office and pair that with nice, insightful text content. Mix and match different formats to truly rock the LinkedIn game.
Drive your pipeline forward by applying these tips to the right recruitment tech
Modern recruitment requires equally modern solutions. Everyone on the Atlas – Hoxo Elite 100 list understands that and does their utmost to leverage social media in smart, creative ways.
You can do the same by embracing an admin-free ATS that tends to tedious tasks while you focus on what really matters—building strong relationships with your clients and candidates.
Pair it up with personal branding expertise from Hoxo, and you’ve got a recipe for a strong, authentic LinkedIn strategy that truly speaks your followers’ language.
Looking for even more recruitment leader insights? Check out our previous top 100 list to shore up your social media game and make the most of the back half of 2025!