Scaling Smarter: How Novify Slashed Shortlist Delivery by 96% with Atlas

About Novify

Novify is the GTM Talent Layer for the crypto ecosystem. We partner with founders to build Go-To-Market and Technical teams across Web3 and decentralised AI. Our work is embedded in the ecosystem, we operate globally, and we are guided by the principle that technology alone does not build the future, talent does.

Built with AI and led by humans, Novify combines proprietary search and verification tools with the human judgment that truly builds trust and culture. We see hiring not as a transactional process but as a transformational partnership that shapes the trajectory of early-stage companies. 

Founded by Angelica Ortega, a psychologist and business leader with Fortune 500 and startup experience, Novify exists to create a new path for hiring that is fast, global, and aligned with the values driving the future of technology.

Listen to our full interview below and keep reading for a deeper dive!

Building a Scalable, High-Touch Agency with the Right Tech from Day One

When Angelica founded Novify, she knew what she didn’t want: clunky, outdated systems that made scaling harder, not easier. With over a decade of experience in both agency and in-house talent, she’d seen how legacy CRMs and ATSs could slow teams down and compromise the candidate experience.

Like many early-stage agencies, Novify started with spreadsheets. But Angelica, with a strong background in operations, quickly realised that to grow sustainably, she needed a smarter system. 

One that could evolve with her business. An initial trial with another AI-powered platform offered some promise but lacked the responsiveness and support she needed. That’s when she found Atlas.

“I could see the vision, and more importantly, I felt heard,” Angelica said. “Everyone I spoke to cared about how we work and how the product could adapt to that. As a founder, that level of flexibility is essential.”

Atlas started saving us a lot of time, but it’s also the people behind it who were really listening to us.

Custom Onboarding with Weekly Support from the Atlas Team

Novify’s onboarding journey was paced and prioritised around what mattered most to the business. Angelica began by focusing on candidate workflows, building a structured, high-quality database before expanding into business development features.

“Founders need quick answers,” she said. “There’s no time to dig through help docs when you’re trying to scale. Having someone like Loukas (Head of Customer Experience at Atlas) on hand to guide us weekly was invaluable.”

With Atlas, onboarding wasn’t a rigid checklist. Instead, it was a collaborative process. Angelica was able to customise the platform to match her recruitment style, without compromising on speed or structure. In four to six weeks, Novify had fully embedded Atlas into its daily operations.

Starting from spreadsheets gave us a unique advantage: we could do a proper cleanup. Bringing clean, structured data into Atlas meant fewer errors and opportunities we’d previously missed.

Replacing Spreadsheets with a System That Does the Work for You

Before Atlas, Angelica managed business development through a web of spreadsheets, manually tracking market mapping, outreach and follow-ups. As the business grew, that approach became harder to maintain and scale.

Atlas replaced the manual overhead with a single, integrated view of all BD activity. From visual org charts and contact mapping to outreach tracking, everything now lives in one place.

“The UX makes a huge difference,” Angelica shared. “We can see which companies we’ve reached out to, where we are in the conversation, and assign everyone as a contact. No more chasing tabs.”

This shift has not only improved organisation. By consolidating tools and workflows, Novify now saves over 20 hours of admin time every month.

Speeding Up Delivery Without Losing Precision

For Novify, speed is critical. Whether working with early-stage startups or scaling clients, Angelica’s team needs to move quickly from job intake to shortlist.

Atlas helped streamline the entire recruitment cycle, cutting a week’s worth of processes down to under 24 hours. With advanced filters, tagging and AI-supported workflows, the platform surfaces the right candidates fast. 

Scheduling interviews, managing pipelines and sharing updates with clients became a much smoother experience. “As someone a little OCD about presentation, having one clean, modifiable shortlist makes all the difference,” she explained.

The impact was immediate. Novify reduced shortlist delivery by 96 per cent, accelerating placements without compromising fit or communication.

It’s helped both me and my team move faster. We can ask Atlas, and it brings back exactly what we need.

Angelica is especially looking forward to Magic Search, a voice-powered feature currently in development that will make candidate discovery even faster.

Strengthening Client Relationships Through Clearer Shortlists

For Angelica, presenting candidates is about more than sending CVs. Her clients expect detailed context, clean formatting and a clear rationale behind every recommendation. In the past, that meant using a mix of tools such as CV formatting apps, Slack threads and email chains. This made consistency difficult and slowed things down.

With Atlas’s Candidate View, all of that changed. Now she can build and share polished shortlists directly from the platform, complete with notes, links and formatting tailored to each client.

The result is a 50 per cent faster turnaround from shortlist to client feedback.

“The way we express candidate fit is quite detailed,” Angelica said. “Now we can include everything in one place, and the presentation looks the way we want it to: clean, complete and professional.”

Where Feedback Turns Into Product Improvements

One of the things Angelica values most about Atlas is how actively the team listens to user feedback. Whether through community calls or direct messages, she has consistently seen suggestions taken seriously and turned into features.

This open feedback loop has made a measurable difference in how Novify works. From the rollout of business development features to enhancements in search and candidate presentation, updates have arrived frequently and with clear user impact.

Angelica credits the responsiveness of the Atlas team with helping her move quickly and confidently. Rather than working around platform limitations, she can raise ideas and see them addressed.

We’re not simply using a product. It’s like working with people who remember our agency, understand how we work and show up when we need support.

Why Starting Early with the Right Platform Makes All the Difference

Since moving to Atlas, Novify has transformed how it operates. Admin time has dropped by over 20 hours each month. Shortlist delivery is now 96 per cent faster. Client feedback cycles have improved by 50 per cent. And these gains have come without adding more tools or headcount.

Angelica encourages other agency founders to make the switch early. She believes that building on a scalable, adaptable platform sets the right foundation for long-term growth.

For smaller agencies, Atlas is a no brainer. You want to start early, get organised and grow with a system that fits how you work.

For larger agencies, she acknowledges that migration can feel daunting but encourages leaders to test the process for themselves.

“You need a system that can adapt to your workflows, not the other way around. With Atlas, the team supports you every step of the way, and once you’re in, the gains are real. Faster delivery, fewer errors, better client experience.”

For Novify, the future is about growing with precision. With Atlas, they have everything they need to scale: smarter tools, sharper processes and AI that amplifies what great recruiters already do.