// Atlas Technology

Obituary to Atlas 1.0, the First Solution to Truly Understand Recruiters

This obit was written by Jordan Shlosberg, founder of Atlas and a human being.

I am sad to announce that Atlas 1.0 is no longer with us. And she has only just reached her first birthday. A short life, but a remarkable one.

She opened her doors in September 2024 with a simple goal: Kill off all admin and help recruiters repurpose that time to increase billings.

In many ways, she succeeded. From case study to case study, the evidence is there. Some increased their monthly billing by +85%. Others experienced +41% EBITDA growth simply by relying on her features. Only for Atlas to become the fastest-growing business in this industry in the last twenty years is by delivering outcomes, not promises

She had an advantage. Being born after Generative AI, she wasn’t bloated with technical debt, legacy code, and entrenched processes that can only support the occasional sprinkle of AI. Atlas 1.0 had free rein to ask the bigger question: what does recruitment look like for the next 10 years? Because if you’re using a platform founded in 2010, you’re recruiting like it’s still 2010.

What Made Atlas 1.0 a Game-Changer

Atlas 1.0 was the first to bring all the critical tools under one roof:

• A fully internalised note-taker that captures every bit of info in your system
• Seamless syncing of all your messages across voice, chat, and email
• Campaigns that were beautiful and brought results, whether for candidates, BD, or speculative outreach
• Boolean search that let you pinpoint the right candidate
• Automations that took all the admin off your plate
• To-dos that ensured you never forget a single task
• Search reports you could create with a click, neatly wrapped in your branding
• Dashboards with clear overviews of every stage of your pipeline

Even better, she didn’t make features just so she had those features (if you know you know), she took pride in ensuring each feature we offered was glorious

People loved her. By a country mile, she had the highest rating of any system in the industry. In fact, of any system, period.

Honest Lessons from Atlas 1.0

But, like all great pioneers, she did not achieve everything she hoped to. And she knew that.

She held onto the belief that business development was nothing more than customised multi-step campaigns, where the more you sent, the more biz you won. Even in her final days, she was telling me how it’s incredible the number of different methods recruiters use to generate business. She had such great plans there.

Her first attempts at dashboards were okay, but they didn’t provide the depth of metrics needed for the larger firms. She told me that she wanted to first focus on the smaller players, and she was so close to releasing a huge new dashboarding product. But unfortunately, she won’t be there to see it.

The search was okay. It used the LinkedIn standard filtering approach, but this isn’t 2010. Recruiters shouldn’t click 30 times to make an ideal search.

But she did do something incredibly profound. She became the first store of memory. With total unencumbered knowledge of all her clients.

And when your clients are constantly in conversation, memory is important. It’s more than a feature. It’s the foundation of everything that’ll come next.

Perhaps she wasn’t perfect at unearthing emails from 15 years ago, but for the majority of real, living conversations, she was remarkable at helping recruiters understand where they needed to go next.

The Next Chapter Begins – Enter Atlas 2.0

Atlas 1.0 laid the foundations and had big plans on accelerating forward and fundamentally changing the entire purpose of the CRM. And so the mantle has now passed to her next of kin. Atlas 2.0. And she has big plans.

1. She’s allergic to filters and doesn’t want to give her clients carpal tunnel from so many clicks.
2. She’s decided that no business development solution in the world appropriately uses AI to make BD 100x easier.
3. She loves data. And wants to ensure that slicing and dicing of data in Atlas is as easy as doing similar with a cucumber.
4. She believes that vibe coding is the future and wants to allow her clients to integrate all their creations into Atlas

So goodbye to our wonderful Atlas 1.0 – And hello to Atlas 2.0!