113,000 recruiters
paid Loxo and moved on*

After a decade in the market, Loxo has churned 90% of their customers. Why?
Agencies need more than outdated CRMs and promises of automation, they need results that last.
Atlas gives recruiters the AI-driven precision, automation, and transparency to grow without the churn.

Discover what Atlas can do for your recruitment agency compared to Loxo

Book your demo now

Leave recruitment admin behind, forever

Atlas uses agentic AI with generative agents that deliver true admin-free recruitment. Tasks like data entry, candidate follow-up, and status updates are handled automatically so your team can spend time closing high-value deals.

Loxo offers activity logging and workflow automation, but does not claim to remove admin by leveraging dedicated generative agents in your full workflow.

Turn every interaction into usable intelligence

Atlas creates a unified Total Memory that captures everything your team says, hears, reads, and writes. Notes, emails, calls, and updates feed a searchable intelligence layer that powers AI agents across your pipeline.

Loxo provides a system that logs activities and automates workflows. It does not claim the persistent, end-to-end memory that links every interaction and makes it available across all actions.

Spot and act on your highest-value deals

Atlas monitors real-time activity across every opportunity, surfaces your hottest prospects, and recommends your next best move. It grades interest, momentum, and conversion likelihood so you always prioritise the most promising deals and stop wasting time on cold leads.

In comparison, Loxo provides you with a rudimentary sales CRM with deal and pipeline management features.

Capture every insight from candidate conversations

The Atlas AI note taker is integrated across your hiring workflow, outreach campaigns, phone calls, and video meetings, so every interaction becomes connected to candidate context. Notes, transcripts, and summaries feed into candidate profiles with key points prioritised exactly how you want them.

While Loxo automates note capture and storage, Atlas drives deeper integration across outreach, candidate profiles, and pipeline insights.

Automate outreach and boost response rates

Atlas lets you build custom, multi-step campaigns across channels (email, phone, social) and leverages job information (notes, descriptions) to help you draft high-quality first messages fast. With the Atlas Chrome extension, you tap into your company’s combined knowledge, ask any question, and send outreach in minutes instead of hours.

While Loxo focuses on sequence setup and automation, Atlas gives you deeper context-driven campaign creation and a unified company memory powering every message.

Track every metric, stay ahead of pipeline risks

Atlas gives you customizable dashboards that filter by consultant, role, activity, or stage so you get clarity fast. From new candidates to final interviews, staffing agencies see their full pipelines in real time. Atlas automates analytics and surfaces recruiter activity, outcomes, and pacing so you spot momentum and risks without waiting for end-of-week reports.

Loxo offers a dashboard where you can track KPIs, build reports, filter by date, owner, or activity type, and monitor productivity

Spot top candidates with Magic Columns

Atlas lets you define exactly what “great” looks like for any search and then uses those criteria to analyse candidate profiles. Each profile gets a visual “fit” score based on your instructions, giving you an instant shortlist of who to progress and who to drop. No more manual filtering, tab-switching, or second-guessing hidden gems whose resumes aren’t picture-perfect.

In contrast, Loxo provides you with filtering, custom fields, and rudimentary candidate matching.

Features

ATLAS

Loxo

Total Memory

Access everything anyone in your company ever said, heard, read, or wrote about a candidate

Powered by Gen AI

Does not include innovative AI features

Opportunities

Track job leads, target clients, and marketable candidates in one central workspace

End-to-end business development with a customizable playbook

Basic outreach campaigns only

Dashboards

Custom native dashboards to set goals, monitor data analysis, and make smart decisions 

Live performance tracking at every stage of your pipeline

Basic features only

Email and phone data

Get email and phone data natively inside the platform

Native AI note-taker

Access AI-generated notes in real-time

Recently launched

Ask AI

Query your firm’s entire knowledge base
in real time

Report AI

Gen AI search report writing

Speed

How quickly does it load a page

0.1 seconds

Pages load quickly, not as fast as Atlas

Client page

Present candidates to clients in a clean, consolidated view

Present candidates to clients in a clean, consolidated view

Basic view only

Chrome Extension

Sync candidate data directly from the platform and launch multi-touch, multi-step campaigns

More success stories

James Homer

// Founder of Ethea Solutions

Atlas is building,
Loxo is selling

You can tell a lot about a business by how they structure their teams. At Atlas, over 50% of our team is focused on building the product because we believe a reliable, intuitive AI recruitment software should speak for itself. At Loxo, nearly 50% of the staff are in sales. Nothing wrong with selling, but we firmly believe great tech is the best sales strategy. *Loxo’s churn numbers are also worth noting regarding their service over the years, and the company and its representatives corroborate as much. Atlas also uses OpenAI to power its automation features. Loxo uses your data.

We build first, so you can hire better

Real partners stay focused on helping you win, not watching you leave

Loxo Churn of their Customer Base
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Customer testimonials

Hephzi Pemberton
// Founder / Author / NED

Atlas is the next generation of recruitment software the industry has been waiting for. It removes the admin drain from recruiters, to allow them to focus on the human relationships and personal interactions that make all the difference.

Colt Sarginson
// Founder @ Retelligence

Atlas is truly remarkable and it is great to be an early adopter into what I believe is a game changer for the recruitment industry!

Tom Caldicott
// Founder @ Unity Search

Atlas focus on building the software to automate and blend in human support, they have got the perfect balance.

Jamie Bootle
// Founder @ Process

Having used other ‘market leading’ CRMs Atlas feels a class above. It is simply, flexible and intiutive. The rate at which new features are being launched and upgraded is unparalleled to what I have seen in the market.

VJ (Virajit) Pahari
// Founder @ Talent Sherpa

Atlas is a game-changer! Unlike clunky ATS platforms I’ve used before, it’s intuitive, efficient, and takes the hassle out of admin tasks. Huge thanks to the team for leveraging AI the right way—what it does is epic!

Paul de Rozarieux
// Founder @ Fusion Search

Until this year, I’d never used a CRM. Choosing one felt overwhelming—until we found Atlas AI. Built on AI and designed with customer feedback, it’s smart, intuitive, and always improving. The real-time chat, training videos, and hands-on support are game-changing. This isn’t just a CRM; it’s the future of recruitment tech.

Ben-McCabe
// Founder @ McCabe + Partners

Atlas has been a game changer in terms of our ability to deliver in a faster and more effective manner. By removing the time consuming admin, we are able to focus on delivering for our clients and candidates.

Scott Williams
// Managing Director @ Food Recruit

Atlas has completely transformed how we manage recruitment at Food Recruit. Its intuitive interface, powerful tools, and seamless automation save us hours on every search, allowing us to focus on what really matters connecting with top-tier talent.

Gareth Cartman
// Founder @ Example Digital

Having Atlas is worth two VAs – the amount of time I save by not having to fill in data fields, parse CVs manually, retrofit processes to archaic systems, take notes & actually do something with those notes – like, the whole thing’s done for me!

Ben Wainwright
// Founder @ Layer 8 Recruitment

With Atlas, tasks like importing candidates and navigating dashboards are effortless. Its AI and call transcription are game-changers, and the team’s dedication to updates ensures it only gets better.

Michelle Jones
// Chief Talent Officer @ Path Placement Recruiting Services

Atlas lets me stay focused on the interview by taking notes for me. It also analyzes candidates against the job description, providing valuable insights to help identify the best fit for the role.

Bradley Bartlett
// Chief Executive Officer @ IB Global Recruitment

Atlas has been a gamechanger – Combining data collection, outreach and workflow has made my life considerably easier!

Fraser Tait
// Founder @ Ethiq

I’ve tried a lot of recruitment tech, but Atlas is next-level. Less admin, more time, and features that actually work! Recruitment agencies, this is the platform you need!

Jamie Rogers
// Founder @ Attis global

The Atlas team are an absolute pleasure to work with! Incredibly helpful, very responsive, and clearly geniuses! Their product will change the industry, freeing up hours each DAY to focus on more on sales and relationship building. Very exciting!

Tom Short
// Founder @ Leo Partners

Atlas is infinitely better than anything else on the market and if you aren’t using it, you are at an incredible disadvantage!

Jake Magowan
// Co-founder @ Tight knit

Loving the speed of Atlas and the support of the AI throughout the system. Asking a question and getting an answer is great; but it’s even better when you can quickly move/update/change the data on your candidates immediately and move onto the next task of placing great talent.