113,000 recruiters
paid Loxo and moved on*

After a decade in the market, Loxo has churned 90% of their customers. Why?
Agencies need more than outdated CRMs and promises of automation, they need results that last.
Atlas gives recruiters the AI-driven precision, automation, and transparency to grow without the churn.

Learn why recruiters like you choose Atlas over Loxo

Book your demo now

Leave recruitment admin behind, forever

Atlas uses agentic AI with generative agents that deliver true admin-free recruitment. Tasks like data entry, candidate follow-up, and status updates are handled automatically so your team can spend time closing high-value deals.

Loxo offers activity logging and workflow automation, but does not claim to remove admin by leveraging dedicated generative agents in your full workflow.

Turn every interaction into usable intelligence

Atlas creates a unified Total Memory that captures everything your team says, hears, reads, and writes. Notes, emails, calls, and updates feed a searchable intelligence layer that powers AI agents across your pipeline.

Loxo provides a system that logs activities and automates workflows. It does not claim the persistent, end-to-end memory that links every interaction and makes it available across all actions.

Spot and act on your highest-value deals

Atlas monitors real-time activity across every opportunity, surfaces your hottest prospects, and recommends your next best move. It grades interest, momentum, and conversion likelihood so you always prioritise the most promising deals and stop wasting time on cold leads.

In comparison, Loxo provides you with a rudimentary sales CRM with deal and pipeline management features.

Capture every insight from candidate conversations

The Atlas AI note taker is integrated across your hiring workflow, outreach campaigns, phone calls, and video meetings, so every interaction becomes connected to candidate context. Notes, transcripts, and summaries feed into candidate profiles with key points prioritised exactly how you want them.

While Loxo automates note capture and storage, Atlas drives deeper integration across outreach, candidate profiles, and pipeline insights.

Automate outreach and boost response rates

Atlas lets you build custom, multi-step campaigns across channels (email, phone, social) and leverages job information (notes, descriptions) to help you draft high-quality first messages fast. With the Atlas Chrome extension, you tap into your company’s combined knowledge, ask any question, and send outreach in minutes instead of hours.

While Loxo focuses on sequence setup and automation, Atlas gives you deeper context-driven campaign creation and a unified company memory powering every message.

Track every metric, stay ahead of pipeline risks

Atlas gives you customizable dashboards that filter by consultant, role, activity, or stage so you get clarity fast. From new candidates to final interviews, staffing agencies see their full pipelines in real time. Atlas automates analytics and surfaces recruiter activity, outcomes, and pacing so you spot momentum and risks without waiting for end-of-week reports.

Loxo offers a dashboard where you can track KPIs, build reports, filter by date, owner, or activity type, and monitor productivity.

Spot top candidates with Magic Columns

Atlas lets you define exactly what “great” looks like for any search and then uses those criteria to analyse candidate profiles. Each profile gets a visual “fit” score based on your instructions, giving you an instant shortlist of who to progress and who to drop. No more manual filtering, tab-switching, or second-guessing hidden gems whose resumes aren’t picture-perfect.

In contrast, Loxo provides you with filtering, custom fields, and rudimentary candidate matching.

Features

ATLAS

Loxo

Total Memory

Access everything anyone in your company ever said, heard, read, or wrote about a candidate

Powered by Gen AI

Does not include innovative AI features

Opportunities

Track job leads, target clients, and marketable candidates in one central workspace

End-to-end business development with a customizable playbook

Basic outreach campaigns only

Dashboards

Custom native dashboards to set goals, monitor data analysis, and make smart decisions 

Live performance tracking at every stage of your pipeline

Basic features only

Email and phone data

Get email and phone data natively inside the platform

Native AI note-taker

Access AI-generated notes in real-time

Recently launched

Ask AI

Query your firm’s entire knowledge base
in real time

Report AI

Gen AI search report writing

Speed

How quickly does it load a page

0.1 seconds

Pages load quickly, not as fast as Atlas

Client page

Present candidates to clients in a clean, consolidated view

Present candidates to clients in a clean, consolidated view

Basic view only

Chrome Extension

Sync candidate data directly from the platform and launch multi-touch, multi-step campaigns

Mobile App

Manage your recruitment on the go

More success stories

James Homer

// Founder of Ethea Solutions

Atlas is building,
Loxo is selling

You can tell a lot about a business by how they structure their teams. At Atlas, over 50% of our team is focused on building the product because we believe a reliable, intuitive AI recruitment software should speak for itself. At Loxo, nearly 50% of the staff are in sales. Nothing wrong with selling, but we firmly believe great tech is the best sales strategy. *Loxo’s churn numbers are also worth noting regarding their service over the years, and the company and its representatives corroborate as much. Atlas also uses OpenAI to power its automation features. Loxo uses your data.

We build first, so you can hire better

Atlas vs Loxo Desktop comparison Atlas vs Loxo comparison - Mobile version

Real partners stay focused on helping you win, not watching you leave

Loxo Churn of their Customer Base

Customer testimonials

William Johnson, MS
// Co-Founder @ William and William Recruiting

Atlas is ‘must use’ when it comes to recruitment technology. There’s no point in starting a recruitment business or continuing to run a recruitment business without it. You might as well say ‘I want to not win’ when you choose not to use Atlas. We cannot fathom the work that’s been done with Atlas and are excited to scale our team with it.

Scott Williams
// Founder @ Williams Recruitment

I’ve used countless recruitment systems over the year, all of them at the time were seen as ‘cutting edge’. Times have changed. In the world we now live Atlas are true pioneers in this space. Whilst others ‘bolt on’ AI, Atlas is built from the ground up. It is like having an assistant in my pocket which enables me to work faster and with greater accuracy, putting me ahead of my competition. The speed of innovation is beyond anything I have ever seen, and every new feature just feels like Christmas, the Atlas Team really are setting the bar.

Jamie Rogers
// Founder @ Attis Global

In my 15 years in recruitment, I’ve never experienced such a genuine game changer as Atlas! Everything has improved, admin is non existent, and productivity has increased 10x compared to our old CRMs (Bullhorn and Vincere). If you are in recruitment, you absolutely HAVE to try it!

Tom Short
// Founder @ Leo Partners

Atlas is infinitely better than anything else on the market and if you aren’t using it, you are at an incredible disadvantage!

John Clifton
// Founder @ Third Circle Partners

The power of Atlas makes it impossible to ignore if you’re looking at CRMs. Aside from all the amazing AI features – too hard to list, but it being natively built on AI puts it above everything else – it’s the core focus of their aim that is so key. They exist to reduce admin and to help users generate more revenue. That’s it, super simple. Every feature, workflow, update and upgrade is all focused on those core principles. If that’s what you want, check it out!

Tom Caldicott
// Founder @ Unity Search

Atlas focus on building the software to automate and blend in human support, they have got the perfect balance.

Chris Garfield
// Managing Director @ Garfield Stephens Ltd

Atlas is the first CRM I actually enjoy using! It takes away so much of the mundane admin, the native AI features are thoughtfully designed and add genuine value (not lipstick on a pig!), and the team are fab from top to bottom! Genuinely the best tech investment I have made in the last 10 years!

Hephzi Pemberton
// Founder / Author / NED

Atlas is the next generation of recruitment software the industry has been waiting for. It removes the admin drain from recruiters, to allow them to focus on the human relationships and personal interactions that make all the difference.