// Recruitment Influencers

Atlas20 Special Edition - Six Months in Review

Reflecting on past successes is like having a roadmap for the future! That’s precisely why we dug into six months of data to find out which industry influencers are still riding high and the reasons behind their success.

One thing’s for sure – these influencers are great at engaging their audience and sharing real world insights that showcase their thought leadership. They stay on top of industry trends and offer practical advice while mixing in personal stories, which keeps their followers coming back for more.

Let’s take a closer look at the standout influencers from the Atlas30 list.

Six Month Ranking Trends – Changes in Influencer Standings

Carolyn Christie, with an average rank 1.3, has retained her top position over the past six months, likely due to her consistent posting. Her popular posts resonate with both candidates and recruiters,

Through her straightforward text-based posts, she shares insights on a range of topics, from recruiting best practices and building long-term relationships with candidates to addressing their pain points from a recruiter’s perspective. 

Joel Lalgee has built his audience by sharing candid and often humorous takes on the realities of recruitment. With an average rank 2.3, he’s known for relatable stories about the challenges recruiters face, making his content highly shareable.

Whether he’s sharing amusing yet thought provoking videos, dissecting industry trends, or igniting discussions on the future of recruitment, Joel’s contributions consistently resonate with his followers. 

This shows that being authentic, funny, and sharing relatable content can really help to connect with your audience and stand out in a crowded social sphere.

Greg Savage’s average ranking of 4.5 is a result of his extensive expertise and the trust he has cultivated over years. His posts are often no-nonsense takes on recruitment trends and leadership advice for agency owners.

It all comes down to how well you connect, engage, and influence outcomes. When you enjoy your work, both your clients and candidates benefit, which leads to financial rewards. 

We completely agree with Greg on this! Atlas does exactly that. See for yourself how our recruitment platform can automate those low-value tasks for you, so that you can focus on the soft skills that AI can’t handle.

When you share this kind of insightful advice, it really helps you connect with your target audience on a deeper level.

These influencers’ high average rankings over six months are driven by their ability to consistently provide valuable, engaging content tailored to the recruitment audience. Whether it’s thought leadership, humour, or actionable advice, they each understand what resonates with their followers, which keeps their engagement and ranking steady.

A Tale of Two Metrics – Understanding Influencer Effectiveness

The interplay between overall growth and average monthly percentage change offers a fascinating lens through which to view the effectiveness of influencers.

A recent analysis reveals a stark contrast between the overall growth of influencers and their average monthly percentage increases, offering key insights into audience engagement and retention.

Overall percentage change = the total growth an influencer has achieved in six months.

Average monthly percentage change = influencers who are steadily gaining traction and showing consistent growth  or fluctuations over six months.

The contrast between overall growth and average monthly percentage change serves as a crucial barometer. It reveals not only who is popular but also who is effectively engaging with their audience.

Score Shift – Comparing Average Monthly & Overall Percentage Shifts

Carolyn leads with a remarkable overall percentage change paired with an average monthly change. Her secret? She consistently taps into trends and events that resonate with her audience, which keeps her engagement levels rising.

Despite a smaller following, Clair Bush’s high monthly growth shows she actively engages her audience with fresh, relevant content. Her focus on current trends and events likely drives this momentum, resonating well with her audience.

Maintaining a strong performance with a steady flow of content, Joel Lalgee effectively capitalises on key industry conversations through videos to drive meaningful engagement.

Focusing on recruitment best practices, Tim Sackett appeals to a broad audience, and his consistent posting helps him stay visible. His content reflects both his expertise and timely insights.

The overall change for Glen Cathey and John Sullivan suggests that, while their monthly growth is modest, they’ve built a solid, consistent reputation over time. Their content likely draws steady engagement, but tapping into trending topics could elevate their overall influence.

These influencers show that in the recruitment world, it’s all about consistent engagement, genuine content, and building strong connections with your audience. Their performance ups and downs highlight one thing – keeping up with industry trends and nurturing those key audience connections.

Six Month Snapshot of Fastest Growth 

There’s no platform quite like LinkedIn for connecting and engaging with wider audiences in recruitment. The more followers you have, the better you can share insights and knowledge throughout the industry.

Let’s take a look at the top 10 influencers who have seen impressive follower growth on LinkedIn in the past six months:

To understand influencer impact, we categorised them by follower count. These categories help us appreciate the varying levels of influence within the recruitment industry.

Mega Influencers 

200,001 – 400,000 followers
They have huge following and significant authority

As a mega influencer, Carolyn demonstrated solid growth, illustrating that even established influencers can continue to expand their audience.

Macro Influencers 

50,001 – 200,000 followers
They have a wide reach and can impact larger audiences.

Mark Whitby and Hung Lee exhibited steady growth, reflecting their impact and showcasing their sustained influence among a larger audience.

Micro Influencers 

10,001 – 50,000 followers
They reach a broader audience while maintaining personal connections, making them influential in niche markets.

Thomas Warner stands out with impressive growth, marking him as a rapidly rising influencer in the micro category.

Other micro-influencers Brianna Rooney, Ben Browning, and Chad Sowash also achieved consistent growth, underscoring the effectiveness of maintaining significant engagement while expanding their audience. 

Nano Influencers

3,000 – 10,000 followers
They may have smaller audiences but often enjoy high engagement.

Kristie Perrotte, James Whitelock, and Wendy Van Ierschot also experienced notable growth, showing that even influencers with less number of followers can effectively connect with niche audiences.

This data highlights that regardless of their classification, meaningful engagement and targeted content can lead to impressive follower growth, even from smaller starting points.

Tune in to the Top Podcasters 

Hishem has been crushing it as a top podcaster over the last six months, and his Recruitment Mentors podcast is packed with informative conversations with industry experts.

Take this episode with Jake Appleton, for example – he shares some great insights on how to build a contract desk from the ground up. Jake breaks it down with practical advice for recruiters, covering key areas like compliance, client targeting, and supply chain management, giving a solid roadmap for success.

In our view, using recruitment platforms to automate admin tasks – like tracking applications and managing compliance – lets you focus on what really matters – building strong client relationships. This frees up time to nurture connections, which is key for long-term success.

Appleton’s focus on persistence and follow-up highlights the need to stay memorable in a competitive field. With the right strategy and tools, building a successful contract desk is well within reach.

Another top performing podcast is the Chad and Cheese Podcast, where Joel and Chad always entertain with their quirky and sharp insights. They do a great job of keeping listeners informed and engaged with the latest industry trends.

Their podcast encourages listeners to stay informed and actively engage with the latest developments in the recruitment industry. In this episode, for example, they talk about significant shifts technology is bringing to the recruiting industry and how investments in recruitment tech startups show just how important tech is becoming.

Their message is clear – recruiters and agencies must adapt to stay competitive. With more and more money going into tech, the pressure is on for recruiters to use new tools that can improve their processes. And we totally agree – adopting innovative technology isn’t just a nice-to-have anymore – it’s a must for anyone looking to improve efficiency and stay ahead in today’s fast changing recruitment world.

Another standout podcaster is Sean Anderson, host of the The RAG Podcast. where he engages in candid conversations with successful recruitment entrepreneurs about their current business challenges and strategies for navigating market changes.

In a recent episode, he chats with Callum Beaumont, a recruitment business owner, who opens up about the five biggest mistakes he’s made along the way. You’ll hear his honest start-up story and some of the major challenges that recruitment agency owners face – from the pros and cons of remote work, international talent sourcing, to the importance of managing cash flow.

We get it – running a recruitment business isn’t easy. But you can make things easier by using technology to automate those low-value tasks. How? Well, think about all the time you spend searching for info, finding the right candidates, personalising outreach messages, taking interview notes, and juggling conflicting calendars – technology can help simplify all of that.

That’s the beauty of tech – it can boost your productivity and improve your bottom line. So, listen to the experts, keep up with the trends, and use technology wisely to see a real difference in your business. This could be what sets you apart in a crowded market!

See what our platform can do for your business.