Atlas vs Bullhorn

A lot has changed in recruitment in the last 20 years, including the best ATSs and CRMs.
It’s why recruiters like yourself need future-ready solutions to meet modern needs.

You could play it safe. Use the same tools and offer the same service as everyone else.
Or, you can choose the unfair advantage. The AI-first recruitment platform: Atlas.

Learn why recruiters choose Atlas over Bullhorn

Book your demo now

Redefine recruitment with a truly hands-free workflow

Atlas brings fast, agentic AI into the heart of your workflow, using generative agents to eliminate manual, repetitive tasks from every stage of the recruitment lifecycle. Data entry, candidate outreach, follow-ups, and status updates happen automatically, giving your team the freedom to focus on building relationships and driving revenue.

Bullhorn provides workflow automation and productivity tools, but it’s not admin-free across the entire recruitment process, creating more work for your team.

Turn every interaction into usable intelligence

Atlas builds a unified Total Memory that captures and connects everything your team says, hears, reads, and writes. Calls, emails, notes, and updates flow into a single, searchable intelligence layer that empowers AI agents to take informed actions across your entire pipeline.

Bullhorn offers activity tracking and automation capabilities, but it does not provide a persistent, end-to-end memory system that unifies every interaction and makes that information available across all actions in your recruitment workflow, like Atlas does.

Act on your most valuable opportunities

Atlas continuously evaluates real-time activity across every role, client, and candidate in your pipeline. Its agentic AI highlights your hottest prospects, scores engagement and momentum, and recommends the next best action, helping your team focus on the opportunities most likely to convert.

In comparison, Bullhorn includes sales CRM and pipeline management features. Still, it’s a far cry from an AI-driven system that grades opportunity strength or proactively guides recruiters toward the highest-value deals. Atlas gives you that extra edge.

Transform every candidate conversation into a strategic advantage

Atlas elevates every touchpoint with an intelligent AI note taker that works across outreach, phone calls, video interviews, and your full recruiting workflow. Every conversation is captured, distilled, and linked directly to the candidate’s evolving profile, giving your team instant access to the insights that truly matter. The result is a richer context, smarter decisions, and a hiring experience that moves at the speed of your ambition.

Bullhorn provides tools for capturing and managing notes, but it does not have the same level of AI-driven integration that connects every interaction to candidate context and pipeline intelligence.

Automate outreach that feels personal and actually converts

Atlas empowers your team to launch high-impact, multi-step campaigns across email, phone, and social with remarkable speed. By pulling in job details, notes, and real-time context, Atlas helps you craft compelling messages in moments. And with the Atlas Chrome extension, you can access your company’s shared intelligence, ask any question, and send personalised outreach in minutes, not hours.

Bullhorn supports sequence creation and automation, but lacks the depth of true context-driven campaign building or a unified company memory that informs every message like Atlas does.

Track every metric, stay ahead of pipeline risks

Atlas gives you powerful, customizable dashboards that make it effortless to see what matters, by consultant, role, activity, stage, or any metric you need. From first engagement to final interview, staffing teams get real-time visibility into every pipeline. Atlas automatically analyses activity, outcomes, pacing, and momentum, surfacing risks and opportunities long before they become problems. Your team moves faster, stays aligned, and operates with complete clarity.

Bullhorn really is the gold standard in analytics, providing you with KPI dashboards, reporting tools, and filters for dates, owners, and activities. But it doesn’t have the same level of automated, real-time analysis that proactively highlights momentum and pipeline risk.

Identify standout talent instantly with intelligent fit scoring

Atlas empowers you to define exactly what “great” means for every search, skill, experience, behaviour, or anything unique to your workflow. Magic Columns then analyzes every candidate profile through those criteria, generating a clear, visual fit score that instantly highlights who to advance and where hidden potential may be waiting. No more manual filtering, tab-hopping, or second-guessing strong candidates whose résumés don’t follow the standard mold. Atlas brings precision, speed, and confidence to every shortlist.

Bullhorn offers filtering, custom fields, and basic candidate matching, but no customizable, instruction-driven scoring system that visually evaluates candidates against your bespoke criteria.

Features

ATLAS

Bullhorn

Total Memory

Access everything anyone in your company ever said, heard, read, or wrote about a candidate

Powered by Gen AI

Does not include innovative AI features

Opportunities

Track job leads, target clients, and marketable candidates in one central workspace

End-to-end business development with a customizable playbook

Basic outreach campaigns only

Dashboards

Custom native dashboards to set goals, monitor data analysis, and make smart decisions 

Live performance tracking at every stage of your pipeline

Basic features only

Email and phone data

Get email and phone data natively inside your platform

Native AI note-taker

Access AI-generated notes in real-time

Third-party integration, Quil

Ask AI

Query your firm’s entire knowledge base in real time

Report AI

Gen AI search report writing

Speed

How quickly does it load a page

0.1 seconds

4 seconds

Client page

Present candidates to clients in a clean, consolidated view

Basic view only

Chrome Extension

Sync candidate data directly from the platform and launch multi-touch, multi-step campaigns

Mobile App

Manage your recruitment on the go

More success stories

Christopher Slade

// Co-Founder & Director of Executive Integrity

Customer testimonials

VJ (Virajit) Pahari
// Founder @ Talent Sherpa

Atlas is a game-changer! Unlike clunky ATS platforms I’ve used before, it’s intuitive, efficient, and takes the hassle out of admin tasks. Huge thanks to the team for leveraging AI the right way—what it does is epic!

Tom Caldicott
// Founder @ Unity Search

Atlas focus on building the software to automate and blend in human support, they have got the perfect balance.

Daren Thornley
// The Sales Recruiter @ Thornley CS

I have used 99.9% of all the CRM and ATS systems available to third party recruiters over the course of my 26 year career in recruitment. Atlas is by far the best thing to happen to the industry in a long time. All the things that slow you down as a recruiter are taken on by Atlas, freeing you up to make waves in your niche. Many firms have scrambled to bolt AI on to their systems. Atlas has AI baked in, it is literally in the DNA of the system and it is evident in every aspect of the system. I can’t recommend Atlas highly enough.

William Johnson, MS
// Co-Founder @ William and William Recruiting

Atlas is ‘must use’ when it comes to recruitment technology. There’s no point in starting a recruitment business or continuing to run a recruitment business without it. You might as well say ‘I want to not win’ when you choose not to use Atlas. We cannot fathom the work that’s been done with Atlas and are excited to scale our team with it.

Ross Hoare
// Director @ Hyperion Search Ltd

We’ve been using Atlas for the last year and it’s like nothing we’ve ever used before. The platform is so intelligent and with all communications recorded, it makes the life of a recruiter so much easier. As the platform is entirely built on AI, it saves us time on all aspects of our job. The platform is constantly evolving with new features dropping weekly, it can be hard to keep up. A huge upgrade from Bullhorn!

Jules Fretwell
// Head of Research & Insights @ Neuco

We moved over to Atlas in the summer with a very tight migration timeframe. The Atlas team have been super responsive to all our queries; it’s been really refreshing to have a genuine two way engagement where suggestions and requirements are acknowledged and acted upon. The new Opportunities BD pipeline is a game changer. The pace of their innovation is incredible and genuinely exciting!

Xan Winterton
// Founder @ Rippl

Atlas is the best CRM platform I have ever used, it is built exactly how you think something should work utilizing the best of AI. Not only does Atlas capture everything you do, highlight everything you need to know and help uncover missed information from a simple search, the team are also fantastic. They solve tickets quickly but most importantly the Atlas you see today isn’t the Atlas you’ll have next week or in three months time. They are constantly adding new features which don’t slow anything down. Highly recommend.

Jamie Bootle
// Founder @ Process

Having used other ‘market leading’ CRMs Atlas feels a class above. It is simply, flexible and intiutive. The rate at which new features are being launched and upgraded is unparalleled to what I have seen in the market.